NBA Flagship Shop at Londoner

The project is to convert a bare shell space into a basketball themed retail shop, including full renovation of the shop interior and shopfront.  The NBA retail store is located on level 2 of Londoner and occupies an area of over 3,300m2.  It is a dynamic and interactive space that offers customers a unique blend of retail and experimental activities, including merchandise personalization stations, basketball gaming playgrounds, history of NBA Hall of Fame, NBA special graphics, and social media spots that capture the essence of the NBA.